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亚马逊店铺被封POA计划怎么写-亚马逊侵权申诉poa模板
2021-11-17

运营多个亚马逊账号、所做的操作越多,其账号被系统记录到的概率也就越高,其风险也就越大了,操作疏忽而导致账号被封是时常发生的事情。

那么账号被封的原因都有哪些,其实被封无非三个原因:绩效不过关、违反政策、严重侵权。

当我们被亚马逊移除销售权限时,亚马逊会给我们发一封信,信中会告诉我们:“ Why is this happening?”

亚马逊店铺被封POA计划怎么写-亚马逊侵权申诉poa模板.jpg

一般亚马逊都会给到几个原因,而我们账号给移除销售权限的原因往往就是其中一个。

经常会有卖家来智赢总部咨询:“我这个账号怎么给封了,你们能帮我看看是为啥”。

其实你翻译一下,对里面的几点原因进行自检,就知道什么情况了。

一般来说,你第一次被亚马逊封号,亚马逊还是会给你个申诉的机会,让你提交一份POA(改进计划)来审核,就是需要写一封申诉信。你向亚马逊认错并注明后续解决方案。

那么我们如何写一份合格的POA计划,其中有一个重点在于:越详细越好。

STEP ONE:说明来意

Dear xxx

I am a principal of(Your Store). I am writing to...我写信是为了...

Root Cause of the Issue: (问题的根本原因,在这一步承认你的错误,例如:)

We send follow-up e-mails to dissatisfied customers requesting the customer "reply to this e-mail directly"to resolve the issue, so as not to use Amazon's customer service

- Since we mistakenly were guiding them around the Amazon customer service team, we believe Amazon may have identified this as manipulation.

-However, these e-mails were not manipulating the customer for reviews but rather directing them to our store so we could resolve the situation as soon as possible....

STEP TWO:给出你可以立马执行的补救措施

We have implemented the following Corrective Measures to immediately correct our mistake:

-Retracted our statement offering discounts in exchange for reviews.

-Contacted customers who purchased our products from other e-commerce platforms to instruct them to only write reviews on the e-commerce platform where they purchased the product, providing a link to direct them to the appropriate venue to write a review...

STEP THREE:给出今后的预防措施

Preventative Measures:

-Reevaluated our entire business practice and implemented the following:

Hired additional staff to review Amazon’s policies on a routine basis to ensure we are in compliance with all of existing Amazon’s policies as well as future policies.

-Conduct weekly reviews of our business practices to ensure that the company is in full compliance with Amazon' s policies....

再说一下你今后的良好运营计划

-We retrained our customer service team to ensure the following:

o All customers receive a response within twenty-four-hours.

o We follow up after each purchase to provide all customers with complete product information to ensure they have no concerns regarding their purchase....

Looking forward to your reply

Sincere Wishes

(Your Store)

以上的POA计划建议大家不要直接抄,新手如需要正版POA计划模板联系智赢,或找我们协助完成,因为亚马逊的客服一天要处理几百上千个case,如果客服一天读到了几百封一模一样的邮件会是什么感受。

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